Do You Have IT? What I Think It Really Takes to Be Great at Marketing
I'm going to start this one with a potentially controversial opinion.
If You Can Fill a Venue, You Can Market Anything
When people watch a band perform, they see two hours of music, lights and entertainment.
What they don't see are the months of planning that made those two hours possible. [7 min read]
How to Build it, So they Definitely Come!
If you're new to event marketing, or you're trying to understand why exhibitions take so much time and effort to deliver, here's the process I follow. [6 min read]
Great Design Doesn’t Start with Design
One of the biggest misconceptions in business is that design starts when someone opens Photoshop, Canva or Illustrator. [4 min read]